The Brand

A canon event for new anglers is picking up a new bait and staring at it, wondering “how the heck does THIS thing catch fish?” We know, we’ve been there before. That’s why we decided to solve this problem for new anglers. Every Lifetackle bait comes fine tuned with the most high-quality materials – but more importantly, clear, easy-to-follow instructions, no fishing jargon needed. You’ll instantly know HOW to use the bait, WHAT the bait does, WHEN and WHERE to throw the bait, and WHY the bait works the way it does. That way, you can simply pick it up, read the package, and start catching fish with confidence.